Business without Borders: The Key to Successful Entry into Foreign Markets

Expanding into international markets can be a game-changing move for your business growth – opening doors to new customers, increased sales, and greater risk diversification. But this doesn't come without challenges: How to choose the right market? How should you adapt your offer and marketing? And how can you avoid costly mistakes?

This interactive will explore the essential elements of a successful market entry strategy. You’ll get practical insights on how to prepare for international growth and build the right partnerships in your target market.

Tailored for companies ready to grow beyond borders, this event is designed to turn strategy into action. Because of its interactive format, the number of available seats is limited to 30 participants. We recommend securing your spot as soon as possible.

Attendance at the event is free of charge; however, advance registration via this link is required. Cancellations are free of charge up to 24 hours before the event. If you are unable to attend and fail to notify us by the deadline at info@bscc.si or events@bscc.si, a no-show fee of EUR 50 + VAT will apply. The event will be held in English.

Who should attend?

• Business owners and CEOs planning or already pursuing international expansion

• Heads of sales, marketing, and business development responsible for internationalization

• Start-ups and scale-ups looking to integrate export into their growth strategies

• Anyone seeking the knowledge and connections needed for a successful entry into foreign markets

What will you gain?

• A clear picture of how to enter new markets – from market selection to strategy development

• Practical advice on finding local partners, customers, and building a market presence

• Insights into common challenges and how to overcome them

• Examples of successful international practices of Slovenian companies

• Networking opportunities with experts, entrepreneurs, and potential partners

Why should you attend?

• Prepare for internationalization in a thoughtful, strategic, and effective way

• Gain access to knowledge and experiences that can save you time, money, and mistakes

• Build connections with people and organizations that can support your next steps

• The event is free to attend, and your time investment could pay off with a successful market entry

Program:

8:30 – 9:00 | Registration & Networking

9:00 – 9:10 | Welcome & Introduction

9:10 – 9:40 | Keynote: Business Without Borders
Presented by Aljaž Peklaj, CEO of Grou

What you’ll learn:

• Why global expansion is no longer optional

• Step-by-step market entry framework

• Tools for ICP definition, outreach, and pipeline building

• How to use LinkedIn and automation for foreign market visibility

• Real-life examples from Slovenian companies

9:40 – 9:55 | Case Study: Caleffi’s Expansion Story
Presented by Katarina Palčič, Marketing Manager, Caleffi

What you’ll learn:

• From Franko Palčič’s early road trips through Europe

• To today’s scalable, automated lead generation and nurturing system

• Concrete tactics Caleffi uses for visibility, education, and partner building

• Top 5 lessons applicable to every growth-stage company

09:55 – 10:00 | Closing & Q&A
Final thoughts from both speakers and a chance to ask your questions.

10:00 – 10:30 | Networking Coffee
Continue the conversation with fellow participants over coffee.

10:30 – 11:00 | Guided Tour of Gallery MUZA

Event Partners

British-Slovenian Chamber of Commerce (BSCC)

The BSCC is the leading business network connecting companies in Slovenia and the United Kingdom, promoting economic cooperation between the two countries. It supports its members with market entry, identifying business opportunities, building partnerships, and overcoming challenges in international business environments.

Grou

Grou is a consulting firm specializing in B2B marketing, sales, and supporting companies in their expansion into foreign markets. As a patron member of the BSCC, Grou actively fosters business connections and helps companies acquire partners and customers, as well as develop international strategies.