The August edition of Podjetna Slovenija features an in-depth article on the United Kingdom as an export opportunity for Slovenian businesses. In the article, our senior trade consultant Žiga Fišer provides valuable insights into the new UK-EU trade agreement and describes some of the key opportunities that make the UK market stand out.

A new framework for cooperation

Žiga Fišer (BSCC) explains that the new UK-EU trade agreement is primarily about reducing administrative barriers to international trade and establishing mutual recognition of required documentation. This development brings welcome legal clarity and predictability for companies and creates an even stronger foundation for further bilateral cooperation between Slovenia and the UK.

While some businesses have distanced themselves from the UK following Brexit, the article encourages a shift in perspective. The new agreement offers tangible benefits not only to companies already exporting to the UK but also to those exploring new market entry.

Four key opportunities for Slovenian companies

The article highlights four major reasons why the UK should remain on the radar for Slovenian exporters and investors:

1. Gateway to global markets

Establishing a presence in the UK offers access to wider Commonwealth markets, including Canada, India, Australia, New Zealand, and others. Even the US market becomes more accessible via the UK, thanks to favourable trade arrangements between the two countries that make certain exports less burdened by tariffs compared to those coming directly from the EU.

2. High-value sectors and long-term partnerships

The UK continues to show strong demand in sectors such as advanced technology, artificial intelligence, biotechnology, health technology, and the automotive industry. British companies are known for valuing innovation and long-term relationships over short-term cost advantages. Unlike the German market where suppliers are regularly replaced on the basis of (low) price, British businesses often seek stable, high-quality partnerships that can last. This makes market entry more demanding but also more rewarding over time.

3. Rethinking market distance

Although no longer part of the EU, the UK should not be perceived as distant or inaccessible. In practice, doing business with the UK is comparable to trade with other third countries like Serbia, Bosnia and Herzegovina, or Montenegro. The article encourages companies to move past the perception that the UK is "far" and instead view it as a dynamic and reachable market.

4. Advantages for those already present

For Slovenian companies already operating in the UK, the new agreement brings several practical improvements. These include faster customs procedures, fewer routine inspections for plant and animal products, and greater predictability in trade. Companies like Elan and Vitrans are already benefiting from these changes, while others such as Chipolo see the potential for growth through possible expansion via a UK-based subsidiary.

The UK remains open for business

With increased clarity, streamlined procedures, and opportunities for broader market access, the UK remains a strategic choice for Slovenian exporters. The latest trade agreement strengthens the business environment and supports deeper cooperation between the two countries.

To read the full article, access the PDF version of Podjetna Slovenija (Slovenian language only).